Managing social media

Until recently Australian tweeters and businesses could be forgiven (?)for thinking that sites like twitter and You Tube wouldn't do too much for or against their business. Any social media crises have occurred overseas and such is the prevailing attitude that it won't happen here.

Well, it has and it does. Consider recent experiences of Springwood State High School, Marist Bros Ashgrove, the recent sacking of a Coles worker and the desecration of memorial sites. All of these issues arose because of social media use.

If you use any social networking sites, then think about how and why you do so. Does it have a positive or negative impact on your business? You can use it as a positive business tool but you need to manage it appropriately and use it as a crisis prevention tool as well. Your clients are using social networking sites. Can you afford not to be involved?

Here are some tips on how you can use social media and networking sites for promotion, relationship building and issues management.

Samantha Ford
Managing Director
Adarna Consulting Pty Ltd